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One answer your whole team trusts.
Then an agent that acts on it.

Chord unifies your store, ads, email and finance data, applies your definitions of revenue and LTV, and puts agents to work on spend and audiences.

Trusted by operators at

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ChordLive
Where should we move ad spend this week?

Spend agentanswered in 2.1s from 4 sources

Google Search brings your most valuable customers: $312 average 120-day LTV, 2.4× your blended average. Meta Broad – US is your least efficient spend this quarter.

  • Google Search$312
  • Email$231
  • TikTok$181
  • Meta Broad – US$128

Used your definitionsNet revenueFiscal Q3DTC only120-day LTV

Reduce Meta Broad – US by 15% and move it to Google Search

Confidence 92%+$3.4k profit / monthCAC −$2.10

  • Meta Ads$4,200 $3,570 a dayWaitingSynced
  • Google AdsSearch +$630 a dayWaitingSynced

Demo data shown. Figures in the answer are illustrative.

Ask ChordSpend, this week

Share

Spend agent reading Shopify, Meta Ads, Google Ads and GA4

    Demo data shown. Figures in the answer are illustrative.

    Four tools. Four numbers.
    One meeting that ends in “let me check”.

    Ask “what did we make last quarter?” and every tool answers with its own definition. Someone exports, someone reconciles, and the decision waits until Thursday.

    ShopifyLive

    Total sales, last quarter

    $412,860

    Gross, includes wholesale
    Meta AdsLive

    Purchase value, last quarter

    $380,120

    7-day click attribution
    GA4Live

    Total revenue, last quarter

    $291,450

    Consented sessions only
    Finance sheet9 days old

    Net revenue, fiscal Q3

    $318,400

    Manual export
    Chord · Reconcile
    • Net of returns and discounts
    • DTC only, wholesale out
    • Fiscal Q3, Aug 1 – Oct 31

    0 events modelled

    ChordLive

    Net revenue, fiscal Q3, DTC only

    $318,420

    • Shopify gross sales$412,860
    • Wholesale orders−$61,300
    • Returns and discounts−$33,140
    • Net revenue, DTC$318,420

    Growth and finance read the same number

    Illustrative figures. Product UI shown for explanation.

    “Chord is like having an analytics team that’s always on call. With it, the distance between having a question about our business and having an answer has disappeared.”
    Brandon Burroughs, Chief Digital Officer and Board Member, OMORPHO90%faster time to insight40hback every weekRead the story

    Your store, your ads, your Kemail and your finance sheet all describe the same customers. Chord turns them into one record, reads it with your definitions, and lets agents act on the answer. The meeting that used to end in “let me check” ends with a decision.

    From every tool
    to one decision.

    Three layers, one platform. Your data is modelled once, your definitions are learned once, and agents act on both.

    • Shopify
    • Meta
    • Google Ads
    • TikTok
    • Klaviyo
    • GA4

    01 · Data Foundation

    Every touchpoint, one modelled record.

    Orders, clicks, emails and refunds land in one customer record. Jane D. is one person, not three.

    Customers · Jane D.Merged 3 records
    Search customersLTV > $300Repeat buyers18,402 records
    Shopify
    Order #1042, $148[email protected]
    Meta Ads
    Ad click, Mar 12device 8f2c
    Klaviyo
    Win-back openedJ. Doe

    Jane D.customer_id 20417

    120-day LTV
    $412
    Orders
    3
    First touch
    TikTok
    Subscriber
    30 days
    1. Mar 12Ad click
    2. Mar 14First order
    3. Apr 13Repeat
    4. May 13Repeat

    Definitions applied

    02 · Context Layer

    Your words, your definitions.

    Chord learns what net revenue, your fiscal calendar and “lapsed” mean at your brand, and applies them to every answer.

    Context · DefinitionsApplied to every answer

    What was revenue last quarter from new customers?

    Refined from corrections by Maya in Finance and Ryan in Growth

    • revenuegross − returns − discountsFinance definition
    • last quarterfiscal Q3, Aug 1 – Oct 31Fiscal year starts Feb 1
    • new customersfirst DTC order in windowWholesale excluded

    Four agents read it

    03 · Agents

    Agents that propose, with the maths shown.

    Four agents read the whole picture and propose a change with its confidence and expected profit.

    Agents · This week4 active
    Data Analysis38 answers this week
    Spend Optimization3 changes proposed
    Audience & TargetingRepeat browsers, 4.2k
    Question ClarificationAsked “gross or net?”
    Move 15% of Meta Broad – US to Google SearchConfidence 92% · +$3.4k profit a month
    Waiting for Ryan

    Sent for approval

    04 · Action

    Approved once, synced everywhere.

    Approve it, or let it act inside limits you set. Approved changes and audiences flow back to Meta, Google and Klaviyo.

    Activity · TodaySynced 9:04

    Move 15% of Meta Broad – US to Google SearchSpend agent · confidence 92% · +$3.4k profit a month

    ApproveApproved
    Meta Ads$4,200 $3,570 a daySynced 9:04
    Google AdsSearch +$630 a daySynced 9:04
    KlaviyoSuppress 4.2k from promoSynced 9:04

    CAC since the changeMeta Broad – US · illustrative

    $44.10 −$2.10

    Approved hereInside your $48 guardrail

    Illustrative figures. Product UI shown for explanation.

    “Chord does what most CDPs don’t. Their expertise meant setting everything up was truly easy for our team. And it’s never easy.”
    JP Beeghly, Senior Manager of Marketing Technology, Sonos+20%marketing channel ROI3 moto unify, vs 18+ typicalRead the story

    Plugs into the tools
    you already run.

    Storefronts, ad platforms, email and SMS, subscriptions, payments and warehouses. Data flows in, and audiences and modeled data flow back out.

    201

    integrations, and growing

    38Sources ingest orders, spend, sessions and refunds

    42Stream in real time, not overnight

    168Receive scheduled syncs of audiences and tables

    “Our data wasn’t organized well — it lived across different systems and was expensive to house and process. We were staring down a costly, multi-year build until we found Chord. They even let us test drive before committing, and the rest is history.”
    Josh Maynard, VP Technology, Ruggable30%lower technology costWeeksnot a 12–18 month buildRead the story

    “What was revenue growth last quarter?”
    has 32 answers.

    Five hidden choices sit inside that one question, and each one moves the number. Generic AI picks for you. Chord applies your definitions and shows which ones it used.

    Asked by your CFO, Monday 9:00

    What was revenue growth across in compared with , ?

    Analytics · Last 8 quartersIllustrative

    Revenue growth, Q3

    Middle of the range

    32 possible answers

    One possible answerYour finance team’s definition

    Pick what each word means. Every choice moves the number.

    “I’ve worked at large conglomerates and scrappy start-ups. Start-up needs are no less complex — data insights are actually more critical given limited resources and time. Having a platform like Chord enables me to make decisions faster and better, without the need for multiple platforms and analysts.”
    Tina Gu, CFO & Head of Digital Growth, Sarah Creal Beauty90%less time to insight0additional analysts neededRead the story

    Agents that ask
    before they spend.

    Every recommendation shows its confidence, expected profit and the data behind it. Approve it, edit it, or set guardrails so routine moves happen on their own.

    Agent settingsSpend agent

    Nothing changes in your accounts until you approve it.

    • Confidence, expected profit and the data behind every change
    • Your approval, or autonomy inside guardrails your team defines
    • Grounded in your business definitions
    Recommendations3 waiting

    Reduce spend on Meta Broad – US by 15%

    Spend agent92% confident+$3.4k / month

    Create “Repeat browsers, no purchase 14d”

    Audience agent4.2k shoppers+$8.4k / month

    Pause Google non-brand “generic keywords”

    Spend agent95% confident+$1.2k / month

    Ryan and Maya review recommendations here

    Guardrail check passedCAC stays under $48

    Illustrative figures. Product UI shown for explanation.

    Your Monday,
    before and after.

    The same question, the same team. Scroll to walk through the morning.

    Before Chord

    1. Export Shopify orders to a sheet
    2. Reconcile with Meta and GA4
    3. Ask the analyst which number is right
    4. Analyst replies, two numbers still disagree
    5. Budget change finally goes live

    Time to decision3 days

    With Chord

    1. Ask Chord where to move spend
    2. One answer: net revenue, fiscal Q3, DTC
    3. Approve the budget shift
    4. Synced to Meta and Google
    5. Back to the launch plan

    Time to decision4 minutes

    Illustrative figures. Product UI shown for explanation.

    What changes when
    the numbers agree.

    Headline figures and quotes from published Chord case studies. Charts in the cards are illustrative.

    Case study

    Marketing channel ROI

    Before1.00×

    With Chord1.20×

    Typical custom build18+ mo

    Chord3 mo

    +20%channel ROI

    • 2× team productivity
    • 40% lower total cost
    Read the full story
    Case study

    Which channels drove repeat orders last month?

    Email and TikTok, 61% of repeat revenue.Answered in 9s · net revenue · DTC

    FinanceGrowthCXOpsProduct

    90%faster time to insight

    • 40 hours of team time back every week
    Read the full story
    Case study

    Monthly data stack

    • CDP licence$18,400
    • ETL connectors$6,200
    • BI seats$4,100
    • Chord, one platform−30%

    30%lower technology cost

    • Live in weeks, not a 12–18 month build
    Read the full story
    Case study

    Conversion rate

    BeforeWith Chord

    +20%conversion rate

    • 52% faster site
    • 10× developer velocity
    “We wanted to be better, quickly — and without hiring a ton of people. Chord has allowed us to do just that.”Jordan, CEO of Caraway
    Case study

    One personcovers all of it

    FinanceStrategyPaid marketingDTC analytics

    90%less time to insight

    • Zero additional analysts needed
    Read the full story
    Case study

    Decisions shipped per week

    W1W2W3W4W5W6Chord live

    Before ChordWith Chord5× decision speed

    5×faster decisions

    • 50% faster to market
    • 30% lower cost
    “We’ve tried various tools in the past, and while many excel in one area, they falter when you attempt to merge different metrics. With everything set up in Snowflake through Chord, we’re now equipped to perform deeper analyses.”Dan Freed, Co-Founder, Thesis

    Read the case studies

    Ask Chord anything.

    The questions teams ask before their first call, answered the way Chord answers yours: short, with the source.

    Ask ChordAnswers in plain language

    Hi. Pick a question below and I will answer it.

    On the call

    • Sadie PrevostSenior Account Executive, Chord

    • Ricky GilbertSenior Account Executive, Chord

    Bring your own question

    • Your question, answered in your own data
    • Which of your tools connect on day one
    • A realistic go-live date
    Speak to an expert

    No generic pitch, just your setup

    Live in weeks

    Ask your first question
    this month.

    Bring the question your team argues about. Sadie or Ricky will walk through it with your setup and our platform, and show you what an agent would do next.

    • 3 moSonos to unify, vs 18+ typical
    • 90%faster insight at OMORPHO
    • 30%lower tech cost at Ruggable

    Talk to the Chord teamSadie Prevost and Ricky Gilbert · your setup and our platform

    Thursday

    Request Thu 11:00

    Or see the platform first